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The only book of it's kind that deals directly with
the topic of total website promotion. This unique how-to manual
leads the reader through the process of identifying
website visitor groups, then delivers a process of how
to provide website awareness to these groups. With less
than 70 pages, this how-to manual gets right to the
point by assisting the reader in a website marketing
process.
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you FREE copy below
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"How
To Promote Your Website" has been designed to be
quick and easy to read and to implement. The reader
is shown how to identify target audiences, then concentrates
on some cost effective and innovative ideas for promoting
websites.
Discover
how to use conventional and traditional promotional
mediums in new ways to increase traffic to your website.
Step "outside the box" and get a head start
on your competitors by attracting new website visitors
and customers to your website.
This
comprehensive guide to do-it-yourself Web promotion
and successful on-line business, can be your most valuable
assistant on the difficult way to real Web success on
a small budget.
Chapter
Titles:
1 - Preparing the Groundwork
2 - Evaluation of Your Business and Website
3 - Establishing Your Business Goals
4 - Defining Your Website Purpose
5 - Content Value
6 - Overall Website Appeal
7 - Demography and Geography
8 - Search Engine Challenges
9 - Preparing for Additional Website Traffic
10 - Branding Your Business and Website
11 - Making a Sticky Website
12 - Viral Marketing
13 - Cost-Effective Online and Offline Marketing
14 - Online Marketing Methods
15 - Traditional Marketing Methods
16 - Specialized Marketing Methods
17 - Your Current Marketing Plan
18 - Conclusion
Editorial
Excerpts from "How To Promote Your Website"
:
Preparing
the Groundwork - "The goal of anyone who
owns a website is for their website to show up in the
top ten placements of every search engine, every time
someone searches on key words that are relevant to their
business."
Evaluation
of Your Business and Website - "In order
to build a solid foundation for your website marketing
plan, you need to be clear on the fundamentals of your
business."
Defining
Your Website Purpose - "Your site must
clearly convey a simple message; are you SELLING, BUYING
or INFORMING your visitors. Put simply, your site should
have a main purpose for its existence. "
Content
Value - "One thing that is constant is
that most people appreciate and crave value. It is up
to you to provide this as best you can on your website."
Overall
Website Appeal - "There must be a reason
for a visitor to enter your site and that reason could
be a number of things"
Search
Engine Challenges - "The number one goal
of anyone who owns any website is "to be in the
top ten listings of every search engine." Depending
on the search category you are listed in, with the millions
of websites in existence, you can see how difficult
it can be for a website to be in a top ten category."
Branding
Your Business and Website - "Branding
can be difficult to accomplish because you cannot command
people to associate a good feeling with your products
or services. People need to experience this in order
for the branding to become meaningful."
Making
A Sticky Website - "When you are ready
to attract people to your website, what are you going
to do with them? Are they going to come in, have a quick
look around then "click" off to the next website
or are they going to "stick around" for a
while?"
Cost
Effective Online and Offline Marketing - "There
are dozens of methods and opportunities for anyone to
promote and advertise their website; the trick now is
picking the most effective ones that will work for you."
And
much much more ... Reserve your copy now, simply
send us your name, email and phone number and we will
let you know when the book has been published. There
will be a limited number of copies available, so reserve
your copy now.
REVIEWS
"Full
of excellent ideas for marketing your website off-line.
I especially liked the insights on branding for consistency
and looking at your product or service from your "customers
point of view". A great reference resource for
strategizing your total marketing plan."
Karen Pavich www.inyournet.ca
"Colin Knecht has a knack for taking complicated
subjects and explaining them in an easy, conversational
way. 'Discover How to Promote Your Website' continues
this style. It will make an excellent primer for those
business people new to using their corporate website
to either augment their 'Bricks and Mortar" site,
or indeed, as their only door through which their
customers can reach them. I found it very informative
and one topic just naturally flowed into the next."
Patrick Hunt, BA, I.S.P. President, Y2Marketing
Agency
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